In reimagining Red Rose’s herbal tea collection, my goal was to refresh the brand with a new logo and packaging system. “Blended with love” is a main tagline of the Red Rose brand, so I used my own love of design to create illustrations for my primary display panels and emphasize the tea’s natural color and flavor.
This was the third design iteration I tried, and I did a lot of work for this project on the train back to Missouri. Spilling tea on my sketchbook gave me the idea to mimic watercolor, though all the coloring on the box is actually digital.For reference, here are Red Rose’s current box designs: Ginger Lemon, Mint & Raspberry.