I was commissioned to create a logo for Elba Embroidery Designs and ended up working with them on multiple marketing projects. This is a small business that sells embroidery kits and classes.
For the logo, the client wanted something based on the Napoleonic bee, so I studied variations on the design. The idea was to create something elegant but approachable. The bee’s wings are dotted to resemble stitches, as though it’s only not flying off because it’s sewn down.
My 3 design iterations for this were 1) the horizontal logo with florals, 2) the round logo, and 3) the abbreviated logo. Even though we’re in an increasingly digital age, I believe there will always be a need and a desire for making art you can reach out and touch with your hands, so it was great to work with a company in traditional media that values process.
Working with Mailchimp, I created a simple newsletter template to introduce new products to the store and preview any upcoming events or classes. We wanted to create something brief but memorable that makes you feel happy when you open it, so I focused on minimal lines and rounded thumbnails. When you’re inviting people to make art with you, what you’re really doing is building community. It’s cozy.
This is a slide deck template I created with Google Slides for Lauren’s embroidery lectures and classes. I took all of the photos featured on these slides using supplies and inventory the client already had, which gave me so many fun opportunities to incorporate color. I wanted to have a branding presentation that is neutral and clean to contrast with the bright and detailed hues in the photos.