2024 - 2025
This is a brand I developed based around a desire for emotionally honest period packaging. As a transgender man, I have always hated buying menstrual products. Traditionally, period packaging has either been sterile or cutesy and floral. Blood and Tears is not. It’s time to embrace the rage.
A period is basically a monthly lunar transformation, so werewolf imagery seemed like a natural association. I used pen and spraypaint to create the illustrations for the packaging.
To see more of my process and final dielines, take a look at my slide deck.