2024 - 2025
This is a brand I developed based around a desire for emotionally honest period packaging. Traditionally, packaging for menstrual products has either been discreet and sterile or cutesy and floral. Blood and Tears is neither - periods are painful and uncomfortable. “That time of the month” should be a time to embrace the rage.
A period is basically a monthly lunar transformation, so werewolf imagery seemed like a natural association to me. I used pen and spraypaint to create the illustrations for the packaging & I’m currently working on a mockup commerce site.
Dielines: silver bullets, white wolfskin & red vessel.